The Future of Disinformation Operations and the Coming War on Brands
August 3, 2021Disinformation has long been understood as a means of political warfare. Now it is being used in ways that damage Western corporations and economies. The actors and methods employed to influence elections and spread conspiracy theories in an effort to polarize the United States electorate are now being leveraged for economic warfare. Additionally, an economic disinformation industry is emerging in which disinformation services are provided to domestic and foreign actors. As economic and political benefits of disinformation attacks accrue, this trend is expected to continue.
The brand disinformation ecosystem sits at the intersection between cyber risk and economics. It is massive, yet can be difficult to detect. Its real-world effect on companies can be devastating and long-lasting.
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CONTRIBUTORS:
Adam Sohn
CEO, The Network Contagion Research Institute
Alex Goldenberg, Corresponding Author
Lead Intelligence Analyst, The Network Contagion Research Institute
Pamela Paresky, Author
Senior Scholar, The Network Contagion Research Institute;
Visiting Senior Research Associate, Stevanovich Institute on the
Formation of Knowledge at the University of Chicago
Owen Early, Author
Analyst, The Network Contagion Research Institute
Michael Gips, Author
Senior Advisor, Corporate Risk, The Network Contagion Research Institute
Lea Marchl, Author
Analyst, The Network Contagion Research Institute
Joel Finkelstein, Author
Director, The Network Contagion Research Institute;
Fellow at the Miller Center for Community Protection and Resilience, Rutgers University
