Don’t touch that clicker! Part II

Lessons are best learned when we don’t expect them. When someone proselytizes us or pontificates, our defenses go up. Therefore, the best time to influence someone is when their guard is down. That’s why good ads can have a profound impact — we expect them to be mindless at best, annoying at worst, and most of them are either or both. But some are transformational and enduring.

To read on….