Global Insights in Professional Security

In this episode of Global Insights in Professional Security, host Mike Gips sits down with Suzanna Alsayed, CEO of Evolutz.

A Discussion on Security Branding – It’s importance, it’s challenges and opportunities.

During their conversation Mike and Suzanna discuss: • Why branding is important • Putting your best foot forward • Handling negativity • The role of social media • Other key elements of branding • Identifying and staying true to your brand • Resources to get started

“Global Insights in Professional Security” is a rollicking but intelligent and nuanced discussion of trends, ideas, issues, concepts, and events in the wide world of professional security hosted by Michael Gips.