In this episode of Global Insights in Professional Security, host Mike Gips sits down with Suzanna Alsayed, CEO of Evolutz.
A Discussion on Security Branding – It’s importance, it’s challenges and opportunities.
During their conversation Mike and Suzanna discuss: • Why branding is important • Putting your best foot forward • Handling negativity • The role of social media • Other key elements of branding • Identifying and staying true to your brand • Resources to get started
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“Global Insights in Professional Security” is a rollicking but intelligent and nuanced discussion of trends, ideas, issues, concepts, and events in the wide world of professional security hosted by Michael Gips.